The Juice Ruse!
Dole Juice Isn't

By: Joseph Anderson

The box on Giant's shelf boldly boasts "100% Juice!" The truth is there's not a drop of real "juice" in the box! It's fake.

The package also boldly announces the maker as Dole. You know and trust them from the pineapple products. The truth is that the concoction is really cooked up by an outfit (apparently a chemical company) named Duo (as in duplicity) out of Chicago.

As you may have been suckered-in by the same deceptive advertising, deceptive packaging as we were, I'll give you the address where you should bitch:

Duo Juice Company
Box 049003
Chicago, IL, 60604

Personally, we believe that the company and its lies should be taken to federal Food and Drug and maybe Federal Trade Commission agencies.* In fact, I think I'll send the government a copy of this article. The packaging, advertising and promotion of the product are purely dishonest, lies, a RUSE!

What happened was that my good wife was attracted by "cents-off" coupons for what was supposed to be "juice" made by Dole. She's a trusting woman; she'd never dream that "juice" was a lie? and she thought that "Dole" was a reputable company.

My wife found the product at Giant. A half gallon cost a whopping $2.60 or so, but it looked good and exotic, so she cashed-in her cents-off coupon.

For some reason, she thought it was something I might drink. God knows why. The package said it was a mixture of "banana, strawberry and orange." That should have made the housewife very suspicious right there - how do you juice a banana? It suggests lascivious images.

My wife tried out some of the witch's-brew on her trusting husband. I found it addictively sweet, slimy and almost putrid. I asked her, "who would make such stuff?"

"Dole," she confessed.

It was bad! When, after tasting the concoction, I asked what kind of juice it was supposed to be, she told me is was some mixture of "banana, strawberry and orange." That started a whole fuss. I couldn't figure out how anybody could get "juice" out of a banana. We joked about it.

She produced the package. It was an expensive looking box with a screw-on cap and lots of fancy printing. It said "Dole," alright and definitely bragged that it was "100% juice."

She started doing some checking. That's the kind of girl my wife is. She doesn't like being cheated or lied to. Well, it turned out that the primary ingredient in the fake juice was water! But that was okay, because it was filtered water.

My wife carefully checked the ingredients of the fancy package - there wasn't a drop of juice in it! It really had "concentrate," but didn't say concentrated what! It seemed to be "juice" made from water siphoned out of Lake Michigan not far from the sewage outlet.

The whole thing was a lie.

If I'd have had the time and energy, I would have make formal complaints to federal agencies and to the Giant stores, the chain from which it was bought. As it was, I just bitched to Dole, or, excuse me, really to "Duo." I got no reply. They may have been busy fishing around in Lake Michigan for old Mafia bodies.

So, if you've been conned like my wife was, if you think you're really pouring "100% juice" for your husband, or for your pampered kids or your even more pampered grand kids, and if the box proclaims Dole, you should realize that you're being lied to. It's a 100% ruse.

Realize that if a corporation lies to you about one thing, the chances are that it's lying about everything. That's certainly the case with Dole, a.k.a. "Duo." None of the so-called "juices" they peddle are really "juice." It's Lake Michigan through a "filter."

*Footnote:

Federal Trade Commission
(regulated deceptive advertising)
600 Pennsylvania Avenue, NW
Washington, DC 202-326-2222
www.ftc.gov

Food and Drug Administration
10903 New Hampshire Ave.
Silver Springs, MD 20903
1-888-463-6332

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